How to sell yourself and your business online
Now more than ever, it’s so important to be able to use the online world to manage and grow your business. If you’re new to this world, and you’re not sure where to start, never fear, we’re here to help you.
Check out our guide on how you can make the move to managing your business online:
1. Create a website
There is no better time than right now to give your company that extra bit of love and attention it deserves. This may involve creating a new website, or ensuring that your website is up to date and reflective of your high-quality work.
Clean and well-organised websites can be tricky to build and design, but there are many incredible web designers who would love your business if this is not something you can do yourself!
A great looking website is incredibly important because it will help you make a great first impression and a really good website will build trust in your potential clients. To save yourself the hassle of creating a website from scratch, you could use a service like Bark. Bark does the hard work for you and can create a profile for you in minutes, and market it to the right customers, too. If you need a little help keeping your schedule full, check out Bark here.
2. Branding
To leave a long-lasting impression and be memorable, your brand will need to stand out. Creating or updating an eye-catching company logo and a snappy tagline will assist with this. You should also highlight what is unique about your company. Review your company values - what is important to you as a business and what are you doing that your competitors are not? Communicate this clearly so your clients know why you are the perfect professional for them.
3. Content
You should offer engaging content on your website helping to sell the person or people behind the company. For example, a Q&A section with questions such as “Why do you love your job?” and “What inspires you?” is a great way to personalise your website and help your customers develop a better understanding of who you are and what you do.
4. Utilise social media
Social media is completely free, and also happens to be one of the best possible ways to market yourself and your company. People buy into the person as well as the product - so mix your professionalism with your personality and talk to people.
Facebook: create a business Facebook page, build up reviews, invite people to like the page and ask your friends and clients to share.
Instagram: a business account on Instagram is the perfect place to display your portfolio.
Twitter: use hashtags to increase your visibility and get involved in trending topics. Engage in conversations and forge relationships with potential clients and other people in the industry.
Linkedin: make as many connections as possible, reach out to people, ask for advice and share business stories. Be responsive to other people’s posts and offer your thoughtful opinions - make your voice heard! This is also the best place to show off your experience and qualifications where possible. Write yourself a glowing personal description so everyone that visits your profile knows what you have to offer.
Youtube: on youtube you can talk directly to your clients! You can also show them previous jobs in action or provide taster sessions. Allowing your customers to visualise you at work will help to build trust in a way that cannot be always achieved over the phone or through email or text.
If there’s anything else we can help you with, please get in touch. Book a call with one of our experts today for free help and advice for your business.